CFBSD is pleased to announce that we will be holding a breakfast session and workshop at the EFMD External Relations Conference to be held at Simon Fraser University March 25-28, 2015. This EFMD event, hosted by the Beedie School at SFU, is presented in collaboration with CFBSD.
Canadian breakfast session at the Beedie School of Business SFU from 8h00 to 09h15, Friday March 27, 2015
The objective of the session is for Canadian delegates to have a facilitated session on marketing Canada as a destination for business students.
This will also be an opportunity to meet your Canadian counterparts, network and discuss concerns of particular interest to the Canadian context.
The Canadian Business School Brand in the Global Market
Participants: All Canadian Delegates, and possibly one or two international guests with expertise in Branding and knowledge of the Canadian context.
Agenda:
- Introductions and one or two challenges for the areas you are responsible for in terms of branding your school internationally.
- What is the Canadian Brand? (Background document: Branding Study on Canada from 2010: International Perceptions of Business Education in Canada).
- How do we do position Canada as a top destination for Business education?
- Open discussion on follow-up opportunities for collaborating to promote the Canadian Brand or other issues of common concern.
CFBSD wishes to thank CPA Canada for their kind sponsorship of the breakfast session.
Information on the conference can be found here.